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LACE.

Coming to iPhone

Your style.Every day.

The personal stylist for the clothes you already own.

Join the waitlistSee how it works
LACE app, Today screen with this morning's look
  • Weather17°, rain after six. Trousers, not a skirt.
  • LaundryThe blazer is in the wash. Left out.
  • Your styleYour favourite silk shell, again.
  • Wear this.

Why LACE

Why LACE

A full closet and still nothing to wear. You own enough. What you don't have at 7:40 is the time to put it together.

LACE does that part, from what's already hanging there.

Today

Your look,already decided.

Open the app and a look is waiting. Not from a catalogue: from your closet, for today's weather and today's plans, leaving out whatever is in the wash.

Clean and relaxed.

Ivory silk shell, black tailored trousers, ivory sneakers

  • 17° · cloudy
  • Normal day
  • Clean and ready
  • Not worn this week
  • One of your favourites
  • Your style

One app, every morning

Everything aroundgetting dressed.

LACE Check

Already dressed? Ask.

Take a photo of your outfit. LACE says what works and the one thing it would change, and names the piece from your closet that would do it better.

Works before you've added a single piece.

Style DNA

Your style, made visible.

The cuts you reach for, the colours you skip. Written down, and yours to correct.

LACE app, Style DNA: minimal, tailored, timeless

Your week

Seven looks in one tap.

Forecast and plans for every day, favourites spaced out, looks you like kept in place.

LACE app, a planned week of seven looks from a five-piece capsule

A or B?

Ask your friends. In the chat you already use.

LACE puts two looks side by side and sends them as one picture. Tap what they picked, and it becomes today's look.

LACE app, A or B card comparing two looks
What should I wear today?B. Definitely B.

Swap one piece

Touch a piece, then swipe.

Keep the look, change the shoes. LACE only offers pieces that work with the rest, or a whole new look if you'd rather.

LACE app, editing the shoes of today's look with one more option to swipe to

Widget

Your look, on your Home Screen.

See today's look before you open the app, and add a quiet morning reminder if you like.

Laundry

It won't suggest what's in the wash.

  • In the washLeft out
  • Worn yesterdayNot today
  • CleanReady to wear

It learns

Too casual? Wrong shoes? Say so once.

Every reason you give changes the next look, and the ones after it.

  • Too casual
  • Wrong shoes
  • Too warm
  • Too dark
  • Not my style

Your closet, in use

Wear more ofwhat you own.

LACE counts what you actually wear, brings back what's been sitting at the back, and sums up your month in one card worth sharing.

LACE monthly recap: your September in outfits, four looks, four days styled, three pieces worn

Looks, days styled, your most worn piece and your colours, ready to share.

Worn this month

50%

3 of 6 pieces

Rediscover

Brown shoulder bag

Not worn yet. Tap it to build today around it.

Trips

Pack six pieces.Wear a look every day.

Tell LACE where you're going and for how long. It packs a small capsule from your closet for the weather there, where every piece earns its place.

Don't forget

  • Umbrella: rain on Sunday
  • Sunglasses
  • Chargers

Lisbon · 5 days

Pick a day

Your suitcase

  • Ivory silk shell2× worn
  • Taupe blazer3× worn
  • Black trousers5× worn
  • Ivory sneakers3× worn
  • Brown loafers2× worn
  • Shoulder bag3× worn

An example trip. In the app every look comes from your own closet.

Your closet

Four ways in.None of them tedious.

Start with three pieces or with thirty. LACE is useful before your closet is complete.

  • Photograph a pieceOne item, the cleanest picture.
  • Pieces from photosPictures you already have.
  • Outfit photosUp to six photos of you wearing them. Every piece is found.
  • From a shopPaste a product link, or use a screenshot.

Missed a piece? Tap it.

If LACE picked the wrong thing, tap the garment in your photo and it cuts out exactly that.

Seen it in a shop? It's already yours.

Paste the link to a piece you own. LACE takes the shop's picture, name and all.

https://shop.com/silk-shell
shop.comIvory silk shell
Add to my closet

Studio

A quick photo in.A studio shot out.

Photograph a piece on the bed, on the floor or on you. LACE cuts it from your real pixels, restages it as a clean product photo and checks the colours still match before it keeps it.

An outfit photo of a grey oversized T-shirt and flared jeans
Your outfit photo
Oversized T-shirtStudio
Flared jeansStudio

A real result from LACE's import. You can always compare it with your photo.

You already own most of what you need.

Privacy

Your closetstays yours.

  • Private by default

    Nobody else on LACE can see your clothes or your photos. No public profile, no feed.

  • Sent only when you ask

    A photo leaves your account only for the analysis you started, like adding a piece or running a check.

  • Shared on your terms

    Looks go out as a picture of your pieces, never a photo of you, and only when you tap share.

  • Gone when you leave

    Delete your account and your photos are deleted with it.

How it works

Three stepsto your first look.

  1. Show LACE your style.

    Swipe through a few looks and answer five short questions.

  2. Add a few pieces.

    A top, trousers and shoes are enough for a first look.

  3. Open it in the morning.

    Your look is ready, built from what's clean.

Pricing

Free to start.

Set up your style, add your clothes, and get your first look and your first LACE Check without paying anything.

Free

  • Style DNA
  • Adding your closet
  • Your first daily look
  • Your first LACE Check

Premium

  • A new look every morning
  • Try another, as often as you like
  • LACE Check whenever you want
  • Planning your week

Premium pricing is announced before launch. The waitlist hears first.

Questions

Good to know.

How many pieces do I need?

A top, trousers and shoes are enough for a first look. LACE gets better as you add more, and LACE Check works before you've added anything.

Does LACE sell me clothes?

No. Every look is built from what you already own. There's no shop inside LACE.

What happens to my photos?

They stay private to your account. A photo is sent for analysis only when you add a piece or run a check, and it's deleted with your account.

Is there an Android version?

LACE launches on iPhone first. Join the waitlist and we'll tell you when that changes.

What does Premium cost?

Prices are announced before launch, and the waitlist hears first. Style DNA, adding your closet, your first look and your first LACE Check are free.

Which languages does LACE speak?

English and German, in the app and on this site.

Early access

Get dressedbefore you think.

We'll email you once, when LACE opens.

Built for people who love clothes but hate deciding.

Launching on iPhone first.

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